Famous but now infamous, former “Today” show host Matt Lauer finds himself embroiled in controversy yet again. This time, it’s not about his past scandals but rather allegations from animal-rights activists concerning the treatment of sheep on his sprawling New Zealand estate. The New York Post recently published a video released by these activists, depicting what they describe as “grisly” abuse happening at the sheep farm located on Lauer’s property.
A spokesperson for Lauer has stated that he was unaware of these allegations and that they pertain to Hunter Valley Farming, which operates on a portion of his 16,000-acre estate. According to this representative, Lauer is “deeply disturbed and saddened” by the claims and has initiated an investigation into his tenant’s farming practices.
The report in the Post highlights accusations from People for the Ethical Treatment of Animals (PETA), who allege that “sheep are routinely hit, beaten in the face, and stitched up with needle and thread without any pain medication.” These shocking claims have stirred significant concern among animal welfare advocates.
Lauer purchased this $9 million property just months before being ousted from his television role due to serious allegations made against him by several women. Part of this estate is leased out for sheep farming operations. Ingrid Newkirk, PETA’s chief, told reporters that Lauer’s retreat in New Zealand is akin to a nightmare for sheep subjected to harsh treatment.
Despite denying all previous allegations leading to his departure from “Today,” no charges were ever filed against him. In 2022, he sold a $44 million home in the Hamptons partly to spend more time at his New Zealand hideaway.
The sheep operations are managed by Digby and Hannah Cochrane. They defended their practices in a statement saying they hire independent contractors who adhere to industry standards during shearing season. Besides sheep farming, Lauer’s estate features hiking trails, rental lodges, a cattle farm, and other amenities. The site includes Hunter Valley Station with its five-bedroom lakefront homestead about two hours from Queenstown.