Race baiting Reverend Al Sharpton is now calling for a boycott of any company that abandons their diversity, equity, and inclusion (DEI) pledges, and urged people to shop at companies upholding DEI, like Costco. This comes on the heels of President Donald Trump ending the DEI programs in the federal government….programs that should have never existed in the first place.
“Donald Trump can cut federal DEI programs to the bone, he can claw back federal money to expand diversity, but he cannot tell us what grocery store we shop at,” Sharpton whined during his speech.
He continued, “Companies that think they can renege on their promises to do better, bring in new voices, or abandon us will see the impact of Black buying power. That’s why in the next 90 days we will begin to send a message that we will not go back, and we will bring this issue to the topline by going after their bottom line.”
WATCH:
NEW: Rev. Al Sharpton calls for boycott of companies who don’t support DEI during a press conference outside of Costco.
Sharpton called for a “buy in” at companies like Costco who do support DEI.
“For Donald Trump to be able to cancel a commitment they made is an outright front… pic.twitter.com/aIeOTMHVzw
— Collin Rugg (@CollinRugg) January 26, 2025
On Thursday, Costco’s shareholders turned down a proposal for the wholesaler to get rid of their DEI practices.
“We will stand with those who stand with us,” Sharpton declared, and even went as far as to give out $25 Costco gift cards to those in attendance.