Key Takeaways:
- Self-Deportation Push: Trump’s DHS is running a nationwide ad campaign offering illegal aliens free flights and up to $1,000 to voluntarily leave the U.S. via the CBP Home app.
- Tough Enforcement: Those who refuse face fines, detention, and permanent bans, as DHS vows to track down and deport remaining violators.
- Efficient and Lawful: Voluntary departures save taxpayer dollars, reinforce America’s rule of law, and keep the door open for legal immigration done right.
The Trump administration is taking border security to the airwaves—and straight to illegal aliens’ smartphones.
The Department of Homeland Security (DHS), led by Secretary Kristi Noem, is rolling out a nationwide ad campaign encouraging illegal aliens to self-deport through the agency’s CBP Home mobile app. The campaign offers an unusual incentive: a free flight home, up to $1,000 in financial assistance, and the chance to return to the U.S. legally in the future.
“If you’re an illegal alien living in the United States, this runway is your future because one way or another, you’re getting on a plane home—but how you get there is up to you,” Noem says in the ad. “You can make it easy… by downloading the CBP Home app and safely self-deporting… Or, your trip home will be hard. We will find you, you will be fined thousands of dollars, detained, and forcefully removed from our country.”
WATCH:
Under President Trump’s “law and order” immigration approach, DHS has issued nearly 10,000 fines to illegal aliens and is leveraging financial pressure to encourage voluntary departures—a move that’s far cheaper than taxpayer-funded deportation flights.
DHS says that tens of thousands of illegal aliens have already used the CBP Home app to self-deport over the last six months. The ads, which will run nationwide and internationally in multiple languages, hammer home Trump’s core message: America welcomes immigrants—but only those who follow the law.
“The CBP Home App gives aliens the option to leave now and self-deport, so they may still have the opportunity to return legally and live the American dream,” Noem said. “If they don’t, we will find them, we will deport them, and they will never return.”
The campaign signals that under Trump’s leadership, the era of catch-and-release is over—and illegal aliens face a simple choice: leave voluntarily, or face the full weight of U.S. law.